市场调查实训教 案2024—2024 学年第二学期人文社会科学系营销教研室张 华二 O 一五年三月目录模块一 认识市场调查实训 ··················································2任务1市场调查实训的目的和意义·····································2任务2 市场调研实训的组织、实施·····································3模块二市场调查项目策划书的制定···································11任务1选择市场调查实训项目········································11任务2 确定调研目的和调查对象·····································12任务3 调研策划书的拟定 ··············································13模块三 调查工具的设计 ····················································19任务1 调查问卷的设计 ·················································19任务2态度测量表的设计 ··············································24模块四市场调查的实施 ····················································27任务1 观察法的应用 ····················································27任务2街头拦截访问法 ·················································27模块五 市场资料的整理与总结··········································31任务1市场资料的整理与分析········································31任务2市场调研报告的撰 ··············································38兰州石化职业技术学院课时计划课程名称:市场调查实训...
