摘要体验经济时代下，网络购物市场蓬勃发展，各大电商企业争相抢占市场份额，竞争激烈。面对消费市场上产品日趋同质化的现象，消费者网购市场也难免遇到缺少个性化服务、实体性展示和贴心化服务等问题。总而言之，网购企业若想在激烈的竞争中赢得消费者的青睐，必须转换消费营销观念，以体验作为新的目标，精心设计体验化的活动，来满足消费者的多样化需求，才能顺应当今体验经济的发展趋势，利于电商企业的蓬勃发展，以带动国家的经济增长。 关键词：体验经济；电子商务；发展战略 Research on the development strategy of electricity supplier enterprises in the era of experience economy Chen Wenjing（School of Economics & Management） AbstractIn the era of experience economy, the online shopping market is booming, and major e-commerce companies are scrambling to seize market share and the competition is fierce. Faced with the phenomenon of increasingly homogeneous products in the consumer market, the consumer online shopping market will inevitably encounter problems such as lack of personalized services, physical display and caring services. All in all, if online shopping companies want to win the favor of consumers in the fierce competition, they must change the concept of consumer marketing, experience as a new goal, and carefully design and experience the activities to meet the diverse needs of consumers in order to adapt to the current experience. The development trend of the economy is conducive to the vigorous development of e-commerce companies and the promotion of national economic growth. Key words: experience economy; Electronic Commerce; development strategy 目录............................................................................................................................................................1......................................................................................................................
