新疆农产品网络营销策略探析摘 要“三农”问题始终关系到国计民生，有关部门对此也是十分重视。然而一些偏远地区的农户，由于信息不太发达、交通闭塞等原因，并不能好好利用好最近几年相当热门的网络销售渠道。新疆农产品生产具有规模小、季节性、区域性及分散性等显著特征,而目前的农产品营销模式现状难以适应现代农产品市场发展的需要。创新农产品网络营销模式、构建新型的农产品营销平台、改造落后的营销平台，是一项紧迫的工作。随着“互联网+”时代的到来，新疆农产品市场有点混乱，尚未形成公共区域品牌，各大平台上有好多销售新疆农产品的商家，让消费者很难选。这些情况对新疆农产品销售有比较大的影响。本文分析了新疆农产品网络营销的现状，指出新疆地区农户的营销策略中存在的一些问题，并分析了这些问题产生的原因，以期提出对策。希望这些看法和见解能够给予包括新疆地区在内的偏远地区的农户在有关农产品网络营销策略方面一些启发，希望能够以此来改善新疆地区以及其他偏远地区农产品网络营销的现状。关键词：农产品，网络营销，新疆Probe into the Network Marketing Strategy of Agricultural Products in XinjiangAbstractThe issue of "agriculture, rural three" has always been a matter of livelihood, and the departments concerned have paid considerable attention to it. However, some remote areas of farmers, due to less developed information, traffic congestion and other reasons, and can not make good use of the recent years quite popular online sales channels. This paper analyzes the present situation of agricultural product network marketing in Xinjiang by using qualitative analysis method, points out some problems in some marketing strategies of farmers in these areas, and analyzes the causes of these problems, so as to put forward corresponding countermeasures according to these problems. These responses are from previous scholars ' lessons learned and their own experience in reading relevant literature, and it is hoped that these views and insights will give farmers in remote areas, in...
