目录1.1 企业介绍描述1。1.1 企业背景或简史··········································11。1.2 企业使命和目标··········································11。1。3 商业模式描述············································11。1。4 现状与需求··············································11。1.5 资本结构/股东名单·······································11.1.6 组织结构和法人结构······································11。2 产品/服务1。2。1 产品描述···············································21.2.2 服务描述···············································21.2。3 产品可行性分析·········································21。2。4 知识产权···············································21。2.5 消费者利益·············································21。3 市场分析1。3。1 产业描述··············································21.3。2 目标市场···············································21。3.3 市场开拓战略···········································21。4 竞争分析1。4.1 现有竞争者·············································31.4。2 替换产品-服务··········································31.4。3SWTO···················································31。4。4 竞争优势···································...