目录一 波斯顿甜甜圈品牌分析与诊断.......................................4（一）波斯顿甜甜圈品牌背景......................................4（二）品牌现状分析..............................................41.产品构成...................................................42。品牌知名度................................................43.本次策划的目的.............................................4二、 市场环境分析...................................................4（一）宏观环境..................................................51。经济环境..................................................52。社会环境..................................................53.国家政策...................................................54。市场状况..................................................5（二）行业分析..................................................51.行业结构...................................................52.地区角度...................................................5(三）消费者分析.................................................6(四）SWOT 分析...................................................71。优势：....................................................72.劣势:......................................................83.机会:......................................................84。威胁......................................................9三 品牌定位........................................................9（一) 产品核心定位:时尚、甜蜜、分享.............................91.时尚的追随者...............................................92。甜蜜的感觉................................................93.分享的欢乐................................................10（二) 目标市场定位.............................................101 目标市场细分..............................................102 目标市场选择..............................................10（三）价格定位.................................................10四 品牌设计.......................................................11（一） ...
