摘 要随着中国物流业的发展缓慢，流通成本高、效率低、配送单一，不管从哪个方面都无法满足客户的要求。怎样建立一个高效率、低成本的电子商务下的物流配送系统，保证电子商务的顺利实施，已经成为在中国电子商务发展的当务之急。全文针对当前京东商城的 B2C 模式的电子商务物流现状，探讨了 B2C 电商企业如何优化物流模式，并提出了相应的对策和建议。首先，从宏观和微观两个方面对物流模式选择的因素和物流模式的选择。其次，本文分析了京东商城物流配送的现状，分析了京东商城物流配送的现状，并分析了京东商城物流模式的瓶颈。最后，并提出了 B2C 电子商务企业物流的发展战略，即从物流战略规划的实施管理，高效的物流配送体系的建立，促进现代物流技术研究、高效的物流服务团队的建立。以京东商城为例，分析了电商企业和京东商城物流配送的现状，提出提高物流服务质量和企业整体水平的措施。关键词：电子商务； B2C； 京东商城； 物流模式； 自建物流ABSTRACTWith the slow development of the logistics industry in China, the high circulation cost, low efficiency, and the delivery of a single unit have been unable to meet the development of the enterprise and the demand of the customers. . How to establish an efficient and low-cost delivery system and ensure the smooth implementation of e-commerce has become an urgent task for the development of e-commerce in china. The full text of the current Jingdong mall B2C model of e-commerce logistics status quo ， the B2C electricity supplier enterprises how to choose the correct mode of logistics promotion were studied and discussed ， given the corresponding countermeasures and suggestions.First of all ， this article from the macro and micro two aspects of e-commerce enterprise logistics model selection factors and logistics mode choice. Secondly ， the general situation of logistics distribution of Jingdong mall is analyzed， and the status quo of logistics distribution of Jingdong mall is analyzed， and the bottleneck ...
