90折扣团市场营销策略 工商管理专业

90 折扣团市场营销策略摘要：90 折扣团是一个新兴的校园网站，提供的产品有两大类，其一是区别于主流网站的服务产品消费，如：兼职、理发、餐饮美食、娱乐、旅游等，其二是实体产品消费，如：校园日常生活用品、电脑配件、数码产品、学习资料等。由于它的方便、实惠、快捷、丰富，很快它得到广大同学的欢迎和支持，经过不到两年的经营与发展，目前网站已成为本地区最大的校园购物网站。本论文旨在分析 90 折扣团的经营现状，从网站的产品服务、价格、渠道、推广模式等，找出发展过程中网站的优势与不足，并制定详细、有针对的营销策略，使网站稳步健康的发展，使之成为江苏省乃至全国最大的校园购物网。让我们中国的大学生真正的“享生活，爱团购”。关键词：大学生网购；90 折扣团；4P 策略90 discount group marketing strategy(team, sub report two)Abstract：90 discount group is a new campus site, he has two major categories of products,one is different from the mainstream website service consumer products, such as: part-time, barber, catering, entertainment, tourism and other Food, second is the entity consumer products, such as: campus daily supplies, computer accessories, digital products, learning materials. because of its convenient,affordable, fast, rich, soon it gets the majority of students welcome and support,after less than two years of operation and development, the website has become the largest campus shopping site region. This paper aims to analyze the operating situation of 90 discount group, from the site of the product, price,channel, promotion service model, we find the advantages of the development process and the problems, and detailed, targeted marketing strategy, make the website the steady and healthy development, to become the become the Jiangsu Province and even the country's largest campus shopping net. Let us Chinese students really enjoy life, love "group purchase".Keywords: College Students' online shopping; 90 discount ...