摘 要随着互联网信息技术和新媒体的不断发展,互联网信息技术无时无刻地改变着人们的生活的方方面面。传统的营销方式与手段已经与现阶段消费者的消费习惯脱节。酒店营销方式也为了适应现阶段竞争激烈的市场经济,酒店的营销方式也随着发生改变,酒店营销方式朝着多元化以及个性化的方向发展。自媒体时代的来临,新媒体媒介传播手段在时刻影响着酒店营销方式。现阶段现代网络技术的发展,为酒店营销注入创新元素以及新鲜血液,促进酒店影响未来的发展具有强大的生命力以及可持续发展的能力。酒店营销方式从最初的上门营销,再到后来的电话营销手段,以及网络营销手段的改变,酒店行业的营销策略随着时代的发展发生着改变。本次研究基于福州泰禾铂尔曼的自媒体营销现状进行分析,反思和研究如何在自媒体的影响下,酒店行业的营销策略作出进一步转变同时在满足顾客的基本需求不变的基础上,打造适合本酒店的自媒体营销模式,让自媒体营销手段有助于酒店在业内占据更大的市场份额。本文研究的目标是为了较为强大以及完善的酒店营销手段,提升酒店的品牌影响能力。扩展酒店的市场目标占有率,以此来实现酒店营业能力的提升。不仅对泰禾酒店的发展提供参考,同时也为发展基准的市场份额国内五星级连锁酒店在福州的发展提供参考意见。关键字:自媒体;高端酒店;营销 AbstractWith the continuous development of Internet information technology and new media, Internet information technology is changing every aspect of people's life all the time. Traditional marketing methods and means have been out of touch with the current consumer consumption habits. Hotel marketing mode also in order to adapt to the present stage of fierce competition in the market economy, the hotel marketing mode has changed with the change, the hotel marketing mode towards the direction of diversification and personalized development. With the advent of "we media" era, for the hotel marketing into innovative elements and new blood, to promote the future development of the hotel has a strong vitality and sustainable development ability. Hotel marketing from the initial door-to-door ...