本科论文摘 要全世界的环境和能源面临着巨大的问题，作为世界汽车大户的中国对新能源汽车的发展和研究刻不容缓。通过目前新能源汽车在国内外的发展现状，对特斯拉汽车的在整个激烈的汽车市场中占据的主导地位用 SWOT 模型的方式进行分析，再对特斯拉汽车现有的营销策略进行研究，以中国新能源汽车企业为立脚点，找出目前中国新能源汽车企业所面临的困境，因此，本篇论文期望通过研究特斯拉汽车的营销策略，找到一些可供中国新能源汽车企业借鉴的经验，为中国的新能源汽车产业进入世界市场提供一些启发和经验。关键词：特斯拉，新能源汽车，市场营销，世界市场本科论文ABSTRACTThe world's environment and energy are facing huge problems, as the world's largest automobile China's development and research on new energy vehicles is urgent. Through the present situation of new energy vehicles at home and abroad, of the tesla motors in the whole car market occupy the leading position in the way of using the SWOT model analysis, and study of existing marketing strategy of tesla motors, with China's new energy automobile enterprises as the foothold, find out the current difficulties facing China's new energy automobile enterprise, therefore, this paper hope through the study of marketing strategy, tesla motors found some steam for China draw lessons from the experience of China's new energy automobile enterprises industry, for China's new energy automotive industry into the world market to provide some enlightenment and experience.Key words: Tesla,New energy vehicles, Marketing,World market本科论文目 录前言........................................Error: Reference source not found1 绪论.......................................................................21.1 研究背景............................................................21.2 研究目的及意义......................................................21.3 研究思路及方法......................................................32 ...
