小熊电器有限公司存货管理研究摘 要随着经济的快速发展，企业间的竞争愈加激烈，对存货进行优化管理是促进企业发展最直接的策略。现今，消费结构的升级加速了小家电行业的增长，成为内驱动力，助推小家电的产品品质及服务水平朝着高质量方向发展，直接体现出人民群众对美好生活的需要。一个企业存货管理水平的高低与企业的经济效益密切相连。本文以小熊电器有限公司为例，通过结合企业历年来的财务资料和企业最近经营情况，发现小熊电器存在销售渠道单一、存货质量监控不到位、产品技术含量低的问题，并给出相应的措施：首先，在现有线上销售市场优势的基础上，完善线下营销网络，线上带动线下。其次，完善存货管理制度，建立人员培训标准最后，加大研发投入，提升产品的品质，提高品牌辨识度。关键词：存货；管理；存货周转率；小熊电器IResearch on Inventory Management of Bear Electric Company LimitedAbstractWith the rapid development of economy, the competition among enterprises is more and more intense. The most direct strategy to promote the development of enterprises is to optimize the inventory management. Nowadays, the upgrading of consumption structure has accelerated the growth of small household appliances industry and become an internal driving force, which promotes the product quality and service level of small household appliances to develop in the direction of high quality, directly reflecting the people's needs for a better life. The level of inventory management in an enterprise is closely related to its economic benefits. This paper takes Bear Electric Appliance Company Limited. as an example, through combining the financial information of the enterprise over the years and the recent business situation of the enterprise, finds that Bear Electric has the problems of single sales channel, inadequate inventory quality monitoring and low product technology content, and gives the corresponding measures: first, on the basis of the existing online s...
