智慧经济背景下的智能家居品牌塑造

本科论文摘 要智能家居是时代发展的产物，近年来，越来越多的国家和企业关注并进入这一行业，随着 5G 时代的来临，智能家居行业更是成为了新的蓝海。智能家居行业随着市场经济的发展产生巨大的潜力，但想要在家居行业中占有一席之地，还必须从品牌塑造入手，而智慧经济的蓬勃发展给智能家居的品牌塑造带来了新的发力点。本文通过探究智慧经济的发展，对智能家居进行新时代品牌塑造，从智能家居自身的问题，到智慧经济时代带来的市场风险进行研究，发现当前智能家居品牌塑造时存在的问题和不足，并且针对这些问题，寻求新的解决办法，希望能够帮助智能家居企业树立新的品牌塑造观念，给予企业新的品牌塑造方法，帮助智能家居行业蓬勃发展。关键词：智慧经济，智能家居，品牌塑造本科论文AbstractSmart home is the product of the development of the times. In the past few years, increasingly countries and enterprises pay attention to and enter this industry. With the coming of 5g era, smart home industry has become a new blue ocean. With the development of market economy, home automation industry has great potential, but if you want to occupy a place in the home industry, you must start with brand building, and the vigorous development of smart economy has brought new impetus to the brand building of smart home. By exploring the development of smart economy, this paper studies the brand building of smart home in the new era, from the problems of smart home itself to the market risks brought by the era of smart economy, and finds out the problems and deficiencies in the current smart home brand building, and seeks new solutions to these problems, hoping to help smart home enterprises establish new products Brand building concept, give enterprises new brand building methods, help the smart home industry to flourish.Key words：Intellectual economy, Smart home , Brand Building本科论文目 录前 言.........................................................