提升青岛国际海洋科技展发展的对策院校：山东交通学院专业：会展经济与管理姓名：刘羽淇学号：162808115指导老师；崔元琪1山东交通学院毕业设计（论文）摘 要青岛国际海洋科技展作为中国海洋业新生展会代表，在形成成熟展会的初期阶段，也就是现在。青岛国际海洋科技展存在着一些大大小小的问题。本文通过对社会现状的分析，对展会前期筹备工作的分析，展会的 PEST 分析，展会的隐藏问题分析以及与上海 Oi China 展对比分析对青岛国际海洋科技展的剖析，发掘问题的根本。并对寻找出的问题提出解决方案，并且对展会的准备工作，展后工作完善提出自己的意见。同样希望青岛国际海洋科技展早日成为国际认同的专业性海洋展会。关键字：青岛国际海洋科技展，中国海洋业，解决方案，刘羽淇：提升青岛国际海洋科技展发展的对策AbstractQingdao International Marine Science and technology exhibition, as a representative of China's new marine industry exhibition, is in the early stage of forming a mature exhibition, that is now. There are some big and small problems in Qingdao International Marine Science and technology exhibition. This paper analyzes the social status , the preparatory work of the exhibition, PEST analysis of the exhibition, hidden problems of the exhibition, and the comparative analysis of Qingdao International Marine Science and technology exhibition with Shanghai oi China exhibition, so as to explore the root of the problems. And put forward solutions to the problems found, and put forward their own opinions on the preparation of the exhibition and the improvement of the work after the exhibition.Key words ： Qingdao International Marine Science and technology exhibition，China's marine industry ，Solve the problem23山东交通学院毕业设计（论文）目 录Abstract.....................................................................................................................................2前 言......................................................................................
