目 录摘要及关键词 ............................................................ I 引言 .................................................................... 1 1 微信营销概述..........................................................21.1 微信营销概念........................................................21.2 微信营销的特点......................................................21.2.1 精准定位营销......................................................21.2.2 形式灵活多样......................................................21.2.3 微信营销的客户群体庞大............................................21.2.4 曝光率高..........................................................31.2.5 用户活跃度高......................................................32 对微信营销的 SWOT 分析..................................................42.1 微信营销的优势......................................................42.3 微信营销的机会......................................................52.4 微信营销的威胁......................................................63 微信营销的主要模式....................................................63.1 精准营销............................................................63.2 关系营销............................................................63.3 口碑营销............................................................64 微信营销存在的问题....................................................74.1 微信营销方式单一....................................................74.2 病毒信息传播失控....................................................74.3 企业认识不到位......................................................84.4 用户隐私受到威胁....................................................84.5 难以做到以人为本....................................................85 微信营销存在问题的解决措施............................................95.1 丰富微信营销平台....................................................95.2 规范微信营销秩序...................................
