我国汽车企业文化营销的策略研究VIP专享

1摘 要 （ 此 二 字 四 号 ） ： 文化营销的实质是从产品与文化的融合人手，有意识地通过发现、培养或创造某种核心价值观，与消费者产生文化共鸣，将文化的因素渗透到企业营销的整个过程从而达成企业经营目标的一种营销方式。汽车文化营销是汽车战略营销模式之一，对我国汽车企业由传统营销转向战略营销具有重大意义。本文从文化营销的概念出发，分析汽车企业文化营销的现状以及不足，从而提出完善汽车企业文化营销的策略研究。 上面红色的行间距不对关 键 词 ： 汽车文化；文化营销；重要性；策略中 英 文 在 一 页Absrtact: Marketing has a unique cultural connotation, which is based on the theory of strategic marketing behavior of the system as a guide to corporate culture as a medium to communicate with consumers. It is based on a combination of culture and marketing, to melt into the whole process of cultural concepts of marketing activities, culture and the camp is a little interaction with the blend, but it emphasizes material needs and cultural connotations behind. Its essence is the integration of products and manpower from the culture, consciously through the discovery, develop or create some kind of core values, cultural resonance with consumers, the factors of culture permeates the entire process of corporate marketing in order to reach a business goal marketing. Marketing is one of the automotive car culture strategic marketing model is of great significance for China's automobile enterprises shift from traditional marketing, strategic marketing.Keywords: Car culture; Cultural marketing; Importance; Strategy 目 录目录内容的字号不对，宋体四号；右侧的页码形式不对，没有横杠1 前言1 1.1本文的理论意义和实用价值 1 1.2国内外研究现状 1 21.3本文拟解决的问题 22 文化营销的基础理论概述3 2.1文化营销的概念3 2.2文化营销的原则- 3 -2.3文化营销的类型- 4 -3 我国汽车企业文化营销的现状及不足- 6 -3.1我国汽车企业文化营销的现状- ...