本科论文摘 要目前，全球金融体系发生着天翻地覆的变化，导致我国商业银行所处的环境也在不停变化，为了顺应金融业发展，我国商业银行的投资银行业务急需变革，投资银行业务在商业银行业务的占比快速增加。本文对国内商业银行的投资银行业务现状和基础理论进行了论述，并结合 SWOT 分析方法，制定了商业银行的投资银行业务的发展战略。投行业务发展规划包括优化产品配置，加强融资产品间的联动，健全业务运营体系，加强管理销售人员培训机制，加强市场准入机制，建立风险预警机制，强化信息披露机制等措施。可以作为银行开展投行业务时的借鉴和参考。以更加完善的产品和更高质量的服务成功取得市场和客户，积极克服业务发展中的困难，在当代金融浪潮的大背景下平稳快速的发展。关键字:商业银行,投资银行业务,发展策略本科论文AbstractNow, great changes have taken place in the world's financial system. The environment of China's commercial banks is also changing. In order to adapt to the development of the financial industry, the investment banking business of China's commercial banks needs to be transformed, and the proportion of investment banking business in the business of commercial banks is rising rapidly.This paper expounds the current situation and basic theory of investment banking business of domestic commercial banks, and puts forward the development strategy of investment banking based on sot analysis. The development plan of investment business, the optimization of product allocation, the strengthening of linkage of investment trust products, the substantial business operation system, the training mechanism of management and sales personnel, the strengthening of market entry mechanism, the establishment of risk warning mechanism, including the strengthening of information disclosure mechanism and other measures. It is a reference for banks to carry out investment banking business. We win the market and customers with more perfect products and bett...
