北京理工大学珠海学院 2020 届本科生毕业论文 On the New Media Marketing Strategy in the Internet Era by an Analysis of the Brand “Perfect Diary”北京理工大学珠海学院 2020 届本科生毕业论文On the New Media Marketing Strategy in the Internet Era by an Analysis of the Brand “Perfect Diary”AbstractThe development of information technology has made the application of the Internet more extensive, and even changed people’s way of life
With the development of the Internet era, new media marketing has emerged
People began to explore how to use the Internet platform for marketing, which can be seen as a revolution in marketing strategy
The purpose of this thesis is to analyze how to carry out new media marketing in the Internet era
Taking “Perfect Diary” as an example, this paper studies how the enterprise makes use of the marketing of