广东东软学院本科生毕业设计（论文）网络手游的运营模式探析——基于阴阳师和王者荣耀的 比较内容摘要智能 4G 与移动互联网的快速发展，大众对物质文化需求的逐步提升促使人们对娱乐生活越来越重视，市场需求与技术支持孕育了手游市场，1994 年 Hagenuk 公司推出的《俄罗斯方块》手机游戏正式打开了手游市场的大门，近几年手游行业从高速发展慢慢步入成熟期，在手游发展的同时，也带动了许多相关产业的发展，其独特的运营方式延伸了众多产业链，为市场创造更多的经济。手游市场的发展十分快速，游戏种类也繁多，但是由于市场监管不完善，恶性竞争现象，同质化现象严重等问题，手游行业的流失量也是十分巨大的，行业中“抄袭”现象频发，这些问题都是阻碍行业进一步发展的障碍，手游市场的竞争相当激烈，如何在这种环境下脱颖而出，成为行业的先进者，深入探析《阴阳师》与《王者荣耀》这两个手游行业的佼佼者或许能提供帮助。关键词： 网络手游 运营模式 阴阳师手游 王者荣耀手游AbstractWith the development of smart 4G and the Moblie Internet，people are paying more and more attention to entertainment life，Market demand and technical support have nurtured the online moblie game maeket.The "Arix Tetris"game launched by Hagenuk in 1994 opened the door of the online moblie game market.In this years，the mobile game industry has grown from rapid development to maturity. While the development of mobile games, it has driven the development of many related industries. Its unique operating method extends many industrial chains. Creating more economies for the market. The mobile game market is developing rapidly and there are many types of games. However, due to imperfect market supervision, vicious competition and repeated duplication, the PAGE \* MERGEFORMATIII广东东软学院本科生毕业设计（论文）turnover of the mobile game industry is very large. Industry plagiarism often occurs, these problems hinder the development of the industry. The mobile game market is very fierce. How to stand out i...
