目 录摘 要............................................................................................................IAbstract.............................................................................................................II引 言...........................................................................................................11 中国人寿保险公司沈阳地区年金险业务现状...........................................31.1 沈阳分公司概况...................................................................................31.2 沈阳分公司年金险发展现状...............................................................41.3 沈阳分公司年金险 SWOT 分析..........................................................42 中国人寿保险公司沈阳地区年金险存在的问题........................................82.1 农村保险覆盖程度较低.......................................................................82.2 保险产品营销渠道单一.......................................................................82.3 企业信息化管理不完善.......................................................................92.4 销售人员素质有待提高.......................................................................93 解决中国人寿保险公司沈阳地区年金险存在问题的对策......................103.1 拓宽农村保险覆盖面积.....................................................................103.2 拓宽保险产品营销渠道.....................................................................103.3 完善企业信息管理平台.....................................................................103.4 提高保险销售人员素质.....................................................................11结 论.........................................................................................................12参考文献.........................................................................................................13致 谢............................................................................................................
