浅谈新媒体的兴起对城市形象传播的影响——以抖音为例摘 要信息技术的不断发展与进步带动了新媒体信息的发展潮流。新媒体信息浩如烟海而交互性广泛，因此多流行于各种传播活动中，而城市形象的传播也成为其中重要的一大部分。新媒体作为城市形象传播的重要手段，不仅仅推动城市旅游业的发展，同时也对城市文化和内涵的传播带来了明显的助力。在某种程度上新媒体是城市新兴发展的最新契机，新媒体与城市发展相互结合起来的新兴产业具有不可估量的时代前景。因此，抓住这个时代性的契机并同时借助新媒体的优势，就能推动城市形象的传播。但是新媒体实际上也是一把双刃剑。综上，本文将以抖音 APP 为例，深入研究新媒体对城市形象传播的影响，并在文献分析与比较的基础上给出关于城市形象传播与新媒体结合的建议。关键词：新媒体；城市形象传播；抖音1House acquisition theory of state-owned land compensation agreement dispute relief wayAbstractThe continuous development and progress of information technology has led to the development trend of new media information. New media information is vast and interactive, so it is popular in all kinds of communication activities, and the dissemination of city image has become an important part of it. As an important means of urban image dissemination, new media not only promotes the development of urban tourism, but also brings obvious help to the dissemination of urban culture and connotation. To a certain extent, the new media is the latest opportunity for the new development of cities. The new industries that combine the new media and urban development have immeasurable prospects of the times. Therefore, seizing the opportunity of the times and at the same time taking advantage of the advantages of new media, we can promote the dissemination of city image. But the new media is actually a double-edged sword. In summary, this paper will take the tremolo APP as an example to study the impact of new media o...
