普派正装市场营销策略研究

普派正装市场营销策略研究 摘 要随着我国国内消费能力的不断提升,服装的消费量亦呈快速增长的势态。近年来伴随着服装加工企业不断增加,使得服装行业在国内的销售市场环境变得越来越严峻,竞争越来越激烈。各大服装加工企业在不断的寻求市场的突破口,有的甚至抛弃了以往传统的业务范畴进入新的领域发展,以便在未来的发展中取得有利的市场地位。因此，本文结合普派正装的市场营销策略进行了一系列地研究。本文分析了普派正装在营销过程中，所具备的优势条件，同时针对普派正装在销售过程中，所遭遇的问题提出了相对应的对策。随着电子商务的兴起，本文分析了普派正装传统的销售渠道和销售模式，同时结合电子商务的发展脉络，提出了普派正装未来的电子商务销售模式，指出了未来的具体发展思路。本文以普派正装为例，强调了电子商务销售的发展潜力，同时分析了不同行业在电子商务营销过程中应当注意的问题，对其他行业具有积极意义。从这个角度上来说，分析研究普派正装的销售模式，对于其他行业同样是具有积极意义的。关键词：普派正装，市场营销，策略AbstractAs China's domestic consumption capacity of continuous improvement, consumption of clothing also showed rapid growth trend. In recent years, along with the garment processing enterprises continue to increase, the garment industry sales in the domestic market environment has become more and more serious, more and more intense competition. The garment processing enterprises in the constantly seeking a breakthrough in the market, some even abandoned the traditional business into new areas of development, in order to obtain a favorable position in the market in the future. Therefore, the marketing strategy based on the Popeye dress conducted a series of studies.This paper analyzed the general sent forward in the marketing process, advantage conditions, at the same time, Popeye dress in the sales process, encountered problems puts forward corresponding countermeasures. With the rise of e-commerce, this paper analyzes the general sent forward traditional sal...