大同文瀛湖生态旅游感知形象的影响因素内容摘要基于大同市文瀛湖生态旅游感知形象的调查数据，利用 SPSS 数据分析模型对 150份有效问卷进行分析。根据现有研究成果，生态旅游感知形象分为认知因素、行为因素和情感因素，并分别对前往大同文瀛湖游客的性别、年龄、学历、职业、收入与这三种因子进行比较，即卡方检验法。结果表明：游客的性别、年龄和职业会影响他们的认知因素。年龄和职业对行为因子有所影响。年龄对情感因子也有所影响。其中以年龄的影响最为深远，年龄不仅影响情感因子，并且对认知因子、行为因子皆具影响；游客对大同文瀛湖的熟悉度、外部环境条件、交通等题项的评价较低。据此分析结果，探索提升大同文瀛湖旅游感知形象的措施。【关键词】旅游感知形象 卡方检验 生态湖Factors influencing the perceived image of ecotourism in wenying lake, DaTongAbstractBased on DaTong city two lake ecological tourism perceived image survey data, using SPSS data analysis model of 150 valid questionnaires were analyzed, combined with the existing research results, ecological tourism perceived image can be divided into cognitive factor and emotion factor, image factor, behavior and compared respectively to DaTong lake two tourists of gender, age, education, occupation, income and the three factors of crosstab analysis (chi-square test). The results showed that gender, age and occupation of tourists all affected their cognitive image factors. Both age and occupation affect behavioral factors. Age also plays a role in affective approval factors. Among them, age has the most profound influence. Age not only affects emotional recognition factors, but also cognitive image factors and behavioral factors. Tourists have a low opinion on the familiarity, external environmental conditions and transportation of wenying lake in DaTong. Based on the analysis results, the measures to improve the tourism perception image of wenying lake in DaTong were explored.【...
