浅谈包装设计中的信息诉求【摘要】:通过一件逾千元的月饼包装礼盒引发出对新技术洛可可风的忧郁和思考，后工业时代商品包装的附加价值被发挥到极致，产生了包装的变异；人类已进入第三个千年，在非物质社会里要反思并修正现代包装的定义及作用，并要求树立设计师伦理职业道德，加强环保意识，培养正确的价值取向，牢固树立一切为人服务的思想，充分发挥设计师在社会上的精英作用,真正认识包装设计中的合理价值的信息诉求，为企业和消费者带来包装最小成本，最大收益的效果，更好的让包装设计这个行业得到健康的发展。 【关键词】:包装； 技术洛可可 ；信息诉求 ；非物质；伦理责任Abstract Through more than one thousand yuan moon cake packaging box leads to new technology Rococo style of melancholy and thinking, of times of the industry after the commodity package added value were brought to the extreme, produced packaging variation; human is the third millennium, in the non material society to reflect and revise the definition and function of modern packaging, and set designer ethics occupation morality, strengthen the consciousness of environmental protection, to cultivate the correct value orientation, firm establish everything serves the people thought, give full play to the designer in the socially elite, true understanding of packaging design the reasonable value of information demand, enterprises and consumers packaging cost minimum, maximum income effect, better let the packaging design in this industry healthy development.【Key words】: Packaging Technology ; Rococo; information demand; the nonphysical; ethical responsibility1目录引言................................................................3一、回顾新中国包装史................................................3二、现代包装的概念................................................. 4三、包装设计的发展信息诉求因素......................................41、新产品技术需求的因素....................................... ...
