企业电子商务经营战略——以宜春天羚公司为例摘要中国的电子商务业在互联网的飞速发展中不断成长着。由于现在人民的要求和需求变得越来越多、越来越高，传统经营方法开始向着多元化方向转变，经营方式转变的越来越精确和标准。本篇文章的主要研究对象为电子商务，对有关的数据文献和理论进行分析和研究，最终总结出了针对电子商务做出的建议。文章除引言外分为四个部分。第一部分概括描述了电子商务的概念、特征和发展状况；第二部分着重研究和分析了天羚企业的经营环境；第三部分基于第二部分的分析找出了该公司经营过程中发生的问题；第四部分针对问题总结出了解决方法。关键词：电子商务 企业经营 策略分析AbstractChina's e-commerce industry continues to grow in the rapid development of the Internet. As the demands and needs of the people are becoming higher, traditional marketing methods are beginning to shift towards diversification, and the transformation of marketing methods is becoming more precise and standard.The main research object of this article is e-commerce, analysis and research on relevant data literature and theory, and finally summarizes the recommendations for e-commerce. The article is divided into four parts in addition to the introduction. The first part summarizes the concept, characteristics and development of e-commerce; the second part focuses on the research and analysis of the marketing environment of Tianlin enterprise; the third part is based on the analysis of the second part to find out the problems in the marketing process of the company. The fourth part summarizes the solution to the problem.Key words:E-commerce corporate marketing strategy analysis11 绪论1.1 研究背景及意义目前，信息技术飞速发展，互联网开始不断的出现在人们的生活中，并在中国开始普及。使用网络的人数飞速上涨，互联网企业不断地健全网上购物体系，于是有更多的消费者开始进入网络消费，电子商务的使用者也飞速上升。在中国互联网中心颁布的《第 27 次中国互联网络发展状况统计报告...
