木门在凤冈县城的营销战略研究

本科论文AbstractThe choice of family door industry gets the attention of dweller gradually, and wooden door becomes the first choice that dweller decorates housing at present stage.With the continuous improvement of the urbanization rate and the income level of urban and rural residents in fenggang county, the scale and quality of the demand for family doors, especially wooden doors, are constantly improving.Based on a brief analysis of the sales status of TATA wooden door in fenggang county, this paper finds that the biggest disadvantage of TATA wooden door in fenggang county is that the marketing method is too traditional, so that it can only attract customers with low price.CTC with market demand and product quality and health of the whole country, the present stage compared county TATA wooden door faces prominent question is how to realize the transformation of marketing, at the same time facing the doors and Windows industry consolidation, industry competition intensifies, rising price level and real estate macroeconomic regulation and control policy trend uncertain challenges.Therefore, to achieve effective marketing effect, fenggang county TATA wooden door urgently needs to change the new marketing strategy.Key words: home decoration building materials，Wooden doors:，market demand，Marketing strategy，Strategic transformation本科论文目 录1. 绪论1.1 研究背景.....................................................21.2 研究意义....................................................21.3 研究理论基础.................................................2 1.3.1 市场细分理论.............................................2 1.3.2 市场定位理论.............................................3 1.3.34P 营销理论...............................................31.4 研究的主要内容..........