I读者出版传媒股份有限公司利润质量分析摘 要随着经济的加速发展，在日益激烈的市场竞争环境下，企业不仅要关注利润的数量，更要关注利润的质量。企业的利润质量直接决定了企业的生存与发展，同时也是会计信息使用者做出决策的重要参考。本文以传媒行业中的代表企业读者出版传媒股份有限公司为研究对象，参考其财务报表相关数据，从企业利润实现过程质量、利润结构质量和利润质量评价指标三个方面进行分析与评价，结合利润质量指标分析和杜邦分析，并与同行业上市公司进行比较，对公司利润质量进行综合评价。通过本文研究发现读者传媒在进行现代化转型中遇到阻碍，在原来的纸质出版业务上也受到了巨大冲击。由此可见，读者传媒想要重新取得重大成就，就要适应时代的发展、随机应变，并且在自己的主营业务出版业上进行创新。关键词：利润质量；利润质量分析；读者传媒IIReader's Publishing Media Co., Ltd. Profit Quality AnalysisAbstractUnder the guidance of the Communist Party of China, the people of the country are following the pace of reform and opening up, creating countless material wealth and saying goodbye to living without food and clothing; today, the Chinese have shifted from the pursuit of material life to the pursuit of spiritual life As a supplier of spiritual and cultural output, the media industry deserves attention. This article analyzes the representative companies in the media industry, focusing on the readers' publishing media limited company as the research object, selecting the 2016-2018 income statement information, and referring to other financial statement related data, from the company's profit realization process quality, profit structure quality and The profit quality evaluation index is analyzed and evaluated in three aspects, combining the profit quality index analysis and DuPont analysis, and compared with listed companies in the same industry to comprehensively evaluate the company's profit quality. Through the research of this article, ...
