I企业品牌管理研究摘 要企业要做大做强，就要走树立品牌的战略，品牌是企业保护最能够持续进行发展的道路。为了克服资金短缺和规不够的问题，提升企业的品牌影响力，企业的决策人员需要在了解“企业规模相对理论”的基础上充分发挥自身优势，根据企业自身并制定并优先运用公关策略，坚持不懈，塑造强力的品牌，提升企业竞争力，保护企业持续健康发展。品牌管理是指企业在产品品牌的基础上，利用内外部资源的使用，品牌管理保证其增值。其实任何一个品牌，特别是品牌名称如果离开有效的管理层，很快就会陷入危机，继续发展出更多的问题。同样的中国品牌进入国际首先要做的是对现有的品牌进行管理。企业是中国社会主义市场经济的重要组成部分，在促进国民经济增长方面发挥了重要作用。企业要充分了解自身的特性和特点，抓住机遇谋求健康生存发展之道。关键词：企业，品牌管理，机遇，发展IIAbstractEnterprises to do bigger and stronger, it is necessary to establish a brand strategy, the brand is the most sustainable development of enterprises to carry out the road. In order to overcome the problem of shortage of funds and regulations, to enhance the brand influence of enterprises, enterprise decision-makers need to understand the "enterprise scale relative theory" on the basis of their full advantage, according to their own and develop and give priority to the use of public relations strategy, Relentless, shaping a strong brand, enhance the competitiveness of enterprises to protect the sustained and healthy development of enterprises. Brand management refers to the enterprise in the product brand on the basis of the use of internal and external resources, brand management to ensure its value. In fact, any brand, especially the brand name if you leave the effective management, will soon be in crisis, continue to develop more problems. The same Chinese brand to enter the international first thing to do is to manage the existing brand. Enterprises are an important ...
