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拼多多营销策略研究论文

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本科论文摘 要拼多多这一电商平台在短短的几年内就跻身进电商平台排名的前几名之内,其比较厉害的地方就在于它独特的营销方式。本篇论文通过研究整个电商行业的现状分析了拼多多所采取的一系列竞争手段,认识到拼多多采取的这一系列的措施的优势和劣势。拼多多的快速崛起,其独特的“拼团”模式实在是值得其他电商机构进行借鉴,但是其劣势越来越明显,也越来成为阻碍其长期发展的困扰,本文也从一定方面得出拼多多长期发展应该采取的一些措施。关键字:拼多多;电商平台;营销模式本科论文AbstractPinduoduo, the e-commerce platform in just a few years into the top of the e-commerce platform, its more powerful place is its unique marketing methods. This paper analyzes a series of competitive means adopted by Pinduoduo by studying the present situation of the whole e-commerce industry, and recognizes the advantages and disadvantages of this series of measures taken by Pinduoduo. The rapid rise of Pinduoduo, its unique "group" model is really worthy of other e-commerce institutions to learn from, but its disadvantages are becoming more and more obvious, but also become a hindrance to its long-term development, this paper also from some aspects of Pinduoduo should take some measures for long-term development .Key words:Pinduoduo;The e-commerce platform; Marketing model;Analysis of pros and cons本科论文目 录前 言.....................................................................11 绪论....................................................................21.1 拼多多简介.........................................................21.2 拼多多发展历史.....................................................21.3 研究意义...........................................................22 拼多多的环境分析........................................................42.1 拼多多发展的宏观环境...............................................42.2 行业现状分析........................................................

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