本科论文摘 要通过腾讯公司 2019 年终报数据，微信作为一个全民通讯工具，国内外合并月活跃用户数达到 12 亿，超过 2019 年中报数据的 11.2 亿手机网民数量，作为全民通讯工具的微信就移动互联网用户实现大面积覆盖。微信公众号作为微信的衍生产品已有 8000+万的注册使用人数，是最热门的新媒体平台。微信公众号受到人们的广泛关注通过作为一种企业营销手段，这为个人及企业发展提供了重大机遇。目前，微信公众号营销作为营销手段尚不成熟，伴随着诸多问题。本章针对就企业微信公众号营销分析及策略进行研究，探讨企业基于微信公众号营销中存在的问题，研究目的是企业微信公众号在大众自媒体时代下的营销现状与发展提供一些对策。关键字：企业微信公众号，营销策略，现状与发展本科论文AbstractWe chat has become a national mobile communication tool. According to the data of Tencent's first quarter report in 2020, the number of active users of we chat and we chat in the combined month reaches 1.2 billion, which is more than the number of 1.12 billion mobile Internet users recorded in 2019. We chat, as a mobile application, has completed a large area of coverage of domestic mobile Internet users. We Chat official account, as We Chat's derivative product, has 8000+ million registered users, and is the hottest new media platform. The official account of We Chat has attracted wide attention. As a means of marketing, it provides a great opportunity for individuals and enterprises to develop. At present, We Chat official account marketing is not mature as a marketing means, and it has many problems. This official account is official account official account of marketing analysis and strategy research, and discusses the problems existing in We Chat public number marketing. The purpose of the study is to provide some countermeasures for the We Chat marketing status and development of the official account of We Chat public.Key words: ...
