酒店中餐宴会服务流程优化探讨——以北京蓝海钟鼎楼食府（中关村店）为例Discussion on the optimization of service process of Chinese banquet in Hotel—Taking Beijing LanHai Zhongdinglou Restaurant (Zhongguancun store) as an Example摘 要酒店中餐宴会服务流程优化探讨——以北京蓝海钟鼎楼食府（中关村店）（中关村店）为例摘 要近年来，国内餐饮业竞争日趋激烈。因此，餐饮企业能否迅速准确响应顾客的需求变化、最大程度实现顾客价值，已成为企业能否生存并持续发展的重要因素。流程优化是以满足顾客需求为导向，对企业相关活动及相关流程进行关键性的更新、简化和调整，达到优化的目的，以推动酒店运营效能和绩效的大幅提升。被工商界认为是全面提升企业核心竞争力的重要途径。本文运用近年来有关企业流程优化理论，对北京蓝海钟鼎楼食府（中关村店）中餐宴会的服务流程优化项目进行了研究，提出了通过中餐宴会服务流程优化，提升顾客满意度的基本观点，分析并探讨了中餐宴会服务流程优化的可行路径。关键词： 服务流程；流程优化；中餐宴会；顾客需求；顾客满意度Discussion on the optimization of service process of Chinese banquet in Hotel—Taking Beijing LanHai Zhongdinglou Restaurant (Zhongguancun store) as an Example AbstractIn recent years, the competition of domestic catering industry is increasingly fierce. Therefore.whether the catering enterprises can respond to the changes of customers' demands quickly and accurately and realize the customers' value to the greatest extent has become an important factor for the survival and sustainable development of enterprises. Process optimization is a key update, simplification and adjustment of the relevant activities and processes of the enterprise, which is oriented to meet the needs of customers, so as to promote the operation efficiency and performance of the enterprise. It is considered as an important way to improve the core competitiveness of enterprises by the business community. Based on the theory of business process op...
