创业计划书=R 茗堂项目名称:玉茗堂茶室 指导老师：杨帆 班级:2024 级财务管理六班 组员：1054400604 陈昱坊 1054400606 肖玲 1054400618 宋青娥 1054400626 劳超凡 1054400629 潘舒敏 1052100218 董川斌1＊ 总结.......................................................................41 丄公司..................................................................41.2.賴....................................................................41.3.投资与财务............................................................41.4.组织与人力资源........................................................42•行业分析....................................................................62.1•行业背景................................................................62.2•行业竞争对手介绍........................................................62.3.行业中的优势..........................................................72.4.项目的应用前景........................................................73•公司战略....................................................................83.1.公司概述..............................................................83.2.公司理念..............................................................83.3.进展战略..............................................................93.4.公司形象设计.........................................................123.5.企业文化.............................................................144•市场营销...................................................................154 丄0 标市场..............................................................154.2•装饰...................................................................154.3•产品...................................................................154.4.价格定位.............................................................164。5•促销策略..............................................................174.6.渠道策略.............................................................175•日常管理....................
