目录一、 活动背景.................................................................................................................................2二、 市场环境分析 ..................................................................... Error: Reference source not found （一）宏观环境分析 ........................................................... Error: Reference source not found （二）市场环境分析 ........................................................... Error: Reference source not found （三）消费者消费环境分析 ............................................... Error: Reference source not found ( 四）竞争对手分析 ............................................................. Error: Reference source not found ( 五） SWOT 分析 ................................................................. Error: Reference source not found 三、 产品及市场定位 ................................................................ Error: Reference source not found 四、 营销策略 ............................................................................ Error: Reference source not found 五、销售渠道策略 .................................................................. Error: Reference source not found 六、促销方式 .............................................................................. Error: Reference source not found 七、活动流程 .............................................................................. Error: Reference source not found 八、实施步骤及预算 .................................................................. Error: Reference source not found （一）方案实施步骤： ....................................................... Error: Reference source not found （二）经费预算 : ................................................................. Error: Reference source not found 法国波尔多葡萄酒的营销方案一、活动背景法国西部阿基坦大区的吉伦特省，地势位阿基坦盆地中,这里地...
