基于 SCP 范式的我国生鲜电商产业分析【摘要】在社会经济的发展之下，互联网信息技术发展迅速，人们的生活和消费水平亦日益提高，当前社会分工变得越来越细化，同时人们的生活节奏在加快，自然对于 “高效率”、“便利性”的需求越来越大。在电商发展互动之下，消费者在线上进行产品选购与支付，直接等待货物快递上门，这个流程可谓十分便捷，因此消费者的消费方式也被带动逐渐转变成以“便利性”为产品购物的首要选择，而生鲜产品作为人们日常刚需其背后的生鲜电商市场可见非常广阔。国内生鲜电商产业在最近几年高速发展、市场发展空间巨大，但仍存在着一系列的问题和障碍，本文运用产业组织理论中的 SCP 范式对生鲜电商产业进行探讨分析。目的在于通过分析生鲜电商产业的整体发展布局及现状，分析产业具体的市场结构、市场行为、市场绩效这几方面，发现生鲜电商产业主要面临的难题及制约该产业发展的阻碍因素，最后针对性地提出优化建议。【关键词】生鲜电商，SCP 范式，产业组织分析Analysis of fresh e-commerce industry in China based on SCP paradigm[Abstract] With the development of economy and society, the rapid development of Internet information technology and the improvement of people's living and consumption level, the current social division of labor is getting more and more refined, the pace of life is speeding up, people further pursue high efficiency, the demand for "convenience" is growing. Under electricity development interaction, consumers choose and buy products online and pay, waiting for the goods delivery to your door directly, this process is very convenient, so a gradual shift in consumer consumption patterns have also been driven into products the first choice of shopping for "convenience", and just need to be behind the fresh products as people daily fresh electric dealer market is very broad. Fresh e-commerce industry has been developing rapidly and has a huge development space in recent years, but it still faces a series of difficulties and problems. T...
