1网络营销下的网红经济【摘要】随着互联网的发展和自媒体时代的进步，以网络红人为核心的网红经济模式通过不断地发展和完善，转变为真实的流量，变现为价值。本文的研究目的在于：深入了解这一新式的经济模式，以发现网红经济这一经济模式存在的问题和利弊，从而针对性地提出有实际性意义的纠正建议和对策，助力这一模式有更光明的发展前景。研究的方法和思路为：先探讨目前网络营销的现状，以及网红带货发展至今的成长阶段，并从这几年的数据了解网红经济的市场规模，探讨为什么网红带货能成功以及网红经济运行中存在的问题并对此提出建议对策；结合国家疫情，探讨疫情当下，“网红带货”是如何让农产品销售找到新出路的最后通过发放调查问卷的形式，收集被调查者“被带货”的情况，分析年龄与“被带货”的关系，了解他们对网红经济的态度和对网红经济发展前景的看法，并对调查结果进行分析阐述。【关键词】网红经济模式；网红营销；自媒体时代 2Study on Internet celebrity economy under Internet Marketing[Abstract] With the development of the Internet and the progress of the era of self media, the Internet red economy model with the Internet red man as the core has been transformed into real traffic and realized as value through continuous development and improvement. The first mock exam of this paper is to understand the new economic model and find out the problems and advantages and disadvantages of the net economy. This will bring forward practical suggestions and Countermeasures to help us to develop this model. The research methods and ideas are as follows: first, discuss the current situation of online marketing and the growing stage of online red belt goods, and understand the market scale of online Red economy from the data of these years, discuss why online red belt goods can succeed and the problems existing in the operation of online Red economy, and put forward suggestions and countermeasures; combined with the national epidemic situation, discuss the curre...
