毕业论文题目：浅析东莞农村商业银行的发展现状与前景 摘 要 近年来随着我国社会主义市场经济的快速发展,不仅城市经济的发展取得了一定成就,作为我国国民经济的重要组成部分，农村经济也有了很大改善，对金融服务的需求也日益强烈，要求越来越高。我国农村金融机构审时度势已经开始推行金融改革与创新，2009 年 12 月东莞农信社改制为东莞农商行，借助其原有网点优势，在东莞市银行业市场占有率排名首位，获得较大发展，但是仍然存在一定的不足。本文集中阐述了东莞农村商业银行的发展现状与前景，分了东莞农村商业银行发展定位与优势，概述其发展现状，并对其发展前景进行了预测，提出了相应的措施。文章从东莞农村商业银行发展定位与优势出发，对东莞农村商业银行的发展现状进行概述，指出其面临的现实环境及基本特点，并论述东莞农村商业银行发展中存在的主要问题，分别是资金来源问题、运用问题、客户关系管理不到位以及替代产品代价较低，最后提出负债业务金融创新、资本业务融资创新、做好客户档案管理以及塑造品牌提高客户忠诚度的措施。以期为东莞农商行的发展起到一定的借鉴意义。关键词：东莞农商行；发展现状；前景ABSTRACT In recent years, with the rapid development of China's socialist market economy, not only the urban economic development has made certain achievements, as an important part of China's national economy, the rural economy has also greatly improved, the demand for financial services is increasingly strong, Higher and higher. In December 2009, Dongguan Rural Credit Cooperatives were reorganized into Dongguan Rural Commercial Banks. With the help of its original network advantages, the market share of the banking industry in Dongguan ranked first, and achieved great development. At the same time, But there are still some shortcomings.This paper focuses on the present situation and prospect of the development of rural commercial banks in Dongguan. It gives a brief account of the status and development of rural commercial banks in Dongguan, and forecasts their development prospects and p...
