本科论文摘 要当今时代互联网技术迅速发展，逐渐渗透各个行业及领域。与此同时金融业也迅速发展，互联网金融也应运而生，成了互联网和金融的融合产物。随着互联网的深入发展，各行各业的营销方式也开始转变，网络营销开始逐渐发展，由传统的线下的单一的营销模式转变成了线上的网络营销。这一转变同给传统的基金营销带来巨大的冲击，而基金公司要想在互联网金融背景下稳定快速的发展，首先要基于其目前自身的现状进行改进，并且制定合理的网络营销策略来适应互联网金融大背景。并认识到融入互联网金融时代的重要性，积极发展，创新营销方式，解决基金营销问题的重要途径。本文主要对互联网金融冲击下的现有基金营销策略进行研究，分析互联网基金营销的现状与问题，并根据问题制定符合我国国情和市场的相应的策略和解决方法，为我国的基金销售平台提供参考和借鉴，促进在基金产品互联网营销下的发展。关键字：网络营销，互联网金融，基金营销本科论文AbstractNowadays, Internet technology develops rapidly, and gradually permeates all industries and fields. At the same time, with the rapid development of financial industry, Internet finance has emerged as the times require, which has become the product of the integration of Internet and finance. With the in-depth development of the Internet, the marketing mode of all walks of life also began to change, and the network marketing began to develop gradually, from the traditional offline single marketing mode to the online network marketing. This change also brings great impact to the traditional fund marketing. If the fund company wants to develop stably and rapidly under the background of Internet finance, it must first improve based on its current situation, and formulate a reasonable network marketing strategy to adapt to the background of Internet finance. And recognize the importance of integrating into the Internet Finance era, actively develop, innovate marketing methods, and solve the fund marketing problems. This paper mainly...
