摘 要近些年，中国经济快速增长，大连西海贸易公司也迎来了发展的机遇。陶瓷出口是大连西海贸易公司的主营业务。但近些年，随着我国陶瓷出口份额的不断下降，陶瓷产业的竞争也日益激烈。要想在激烈的市场竞争中生存并发展，陶瓷出口企业必须找准自己的核心竞争力，实施符合市场发展的竞争战略，在实践中不断改进企业的产品、技术、管理方法，这样才能使企业有着长足的发展。论文借助 SWOT 模型，分析了大连西海贸易公司陶瓷出口优势、劣势、机遇及威胁，发掘了大连西海贸易公司陶瓷出口中出现的问题，针对大连西海贸易公司陶瓷出口的现状与问题，提出竞争力提升的战略设计与措施。论文从多个角度探索大连西海贸易公司在陶瓷出口日益激烈的市场竞争背景下实施多元化竞争战略以增强其核心竞争力的可能性和途径，对陶瓷出口企业可持续与转型发展有着现实意义。 关键词： 陶瓷出口； 竞争力提升； SWOT 模型本科论文AbstractIn recent years, with the rapid growth of China's economy, Dalian Xihai Trading Company has also ushered in the opportunity for development. Ceramic export is the main business of Dalian Xihai Trading Company. However, in recent years, with the continuous decline of China's ceramic export share, the competition in the ceramic industry has become increasingly fierce. In order to survive and develop in the fierce market competition, ceramic export enterprises must find their own core competitiveness, implement the competition strategy in line with market development, and constantly improve their products, technology and management methods in practice. only in this way can the enterprise have considerable development. With the help of the relevant theories of enterprise competitive strategy and SWOT model, this paper analyzes the external environment and industry situation of ceramic export of Dalian Xihai Trading Company, combined with the current situation of ceramic export of Dalian Xihai Trading Company, excavates the problems in ceramic export of Dalia...
