摘 要中国于 2001 年加入世界贸易组织以后，随着世界农产品市场的逐渐开放,各国传统关税的大幅消减，这对于中国的农产品出口十分有利，同时盘锦市的农产品出口贸易得到了新的发展机遇，但也面临着挑战。辽宁兴隆百货集团有限公司已经成立多年，拥有独特的技术优势、产品的质量优势。在此形势下，为谋求进一步发展，公司将开展农产品出口。本论文将该公司农产品的出口营销策略作为主线进行分析研究，目的是为了帮助该公司可以更好地开拓海外市场，并且建立起良好的公司品牌形象。本文以辽宁兴隆百货集团有限公司为研究对象，分析公司内部的现状，找寻其在营销过程中出现的问题，针对一系列的营销问题，发现该公司在营销策略以及营销活动中出现的一些不足之处。针对这些问题，制定出解决办法，为该公司农产品出口提供一个更广阔的发展前景。本文主要采用了文献研究法、调查研究法对辽宁兴隆百货集团有限公司进行了调查与分析。关键词：农产品；品牌意识；营销策略AbstractAfter China joined the World Trade Organization in 2001, with the gradual opening of the world market for agricultural products, the traditional tariffs of various countries have been reduced substantially, which is very beneficial to China's agricultural exports, at the same time, Panjin's agricultural export trade has been given new opportunities for development and faces challenges. Liaoning Xinglong Department Store Group Co. , Ltd. has been established for many years, with unique technical advantages, product quality advantages. In this situation, in order to seek further development, the company will carry out agricultural exports. In this paper, the company's agricultural products export marketing strategy as the main line of analysis and research, in order to help the company can better explore overseas markets, and establish a good brand image.This article takes Liaoning Xinglong Department Store Group Co. , Ltd. as the research object, analyzes the company internal present situation, looks for its in the mar...
