毕业论文题目：浅析东莞农村商业银行的发展现状与前景 摘 要 近年来随着我国社会主义市场经济的快速发展,不仅城市经济的发展取得了一定成就,作为我国国民经济的重要组成部分，农村经济也有了很大改善，对金融服务的需求也日益强烈，要求越来越高。我国农村金融机构审时度势已经开始推行金融改革与创新，2009 年 12 月东莞农信社改制为东莞农商行，借助其原有网点优势，在东莞市银行业市场占有率排名首位，获得较大发展，但是仍然存在一定的不足。本文集中阐述了东莞农村商业银行的发展现状与前景，分了东莞农村商业银行发展定位与优势，概述其发展现状，并对其发展前景进行了预测，提出了相应的措施。全文分五部分，第一部分为引言，介绍了选题背景及文献综述；第二部分介绍了东莞农村商业银行发展定位与优势，定位部分从宏观定位及重点服务客户角度来说，竞争优势主要是网点资源丰富客户基础坚实与经营机制灵活企业文化和谐；第三部分概述东莞农村商业银行发展的现状；第四部分指出加快东莞农村商业银行发展的对策与前景；第五部分进行总结。以期为东莞农商行的发展起到一定的借鉴意义。关键词：东莞农商行；发展现状；前景ABSTRACT In recent years, with the rapid development of China's socialist market economy, not only the urban economic development has made certain achievements, as an important part of China's national economy, the rural economy has also greatly improved, the demand for financial services is increasingly strong, Higher and higher. In December 2009, Dongguan Rural Credit Cooperatives were reorganized into Dongguan Rural Commercial Banks. With the help of its original network advantages, the market share of the banking industry in Dongguan ranked first, and achieved great development. At the same time, But there are still some shortcomings.This paper focuses on the present situation and prospect of the development of rural commercial banks in Dongguan. It gives a brief account of the status and development of rural commercial banks in Dongguan, and forecasts their development prospects and put...
