摘 要中国作为贸易强国，在最近几年的水产品出口贸易中快速发展，在大宗农产品的贸易出口中，水产品的出口总额一直居于出口首位。辽宁省是本国水产品出口贸易的重要大省，自然环境优美，地理位置优势明显。作为辽宁省水产品行业发展基地的营口市，水产品出口贸易发展迅速，有着良好的发展基础，并拥有大港口大连港，具有较好的发展优势，然而，由于当前人民币贬值、全球经济危机、劳动力成本上升等外部的环境影响，以及外贸企业的自身存在和发展的难题，营口市内一些水产品出口企业步履维艰。本文以营口璞裕国际贸易有限公司为研究对象进行分析，发现该公司目前存在出口结构不合理，出口市场单一，自主品牌意识薄弱和易遭受技术性贸易壁垒等问题，同时从改善出口贸易结构，拓展新兴出口市场，积极培育水产品自主品牌，完善应对技术性贸易壁垒的体系机制等方面提出解决对策。通过研究营口璞裕国际贸易有限公司，尽全力解决该公司在水产品出口贸易中可能存在的问题，为营口市内水产品出口贸易行业其他相关企业提供借鉴，同时使辽宁省的水产品行业发展更加广阔。本文主要采用文献研究法、案例研究法对营口市水产品行业进行调查与分析。关键词：水产品；出口结构；出口市场；自主品牌；技术性贸易壁垒；AbstractAs a trading power, China has developed rapidly in the export of aquatic products in recent years. In the export of bulk agricultural products, the total export of aquatic products has always been the highest. Liaoning Province is an important province in its aquatic product export trade, with beautiful natural environment and obvious geographical advantages. Yingkou , as the base of aquatic product industry development in Liaoning Province, has a rapid development of aquatic product export trade, a good foundation for development, and a large port of Dalian, which has a good development advantage. However, due to the external environmental impacts such as RMB devaluation, global economic crisis, rising labor costs, and the difficulties of foreign trade enterprises' own existence and development, some aquatic product export enter...
