国际经济与贸易-电子商务对我国中小企业国际贸易的影响及对策——以中山信和企业服务有限公司为例论文

电子商务对我国中小企业国际贸易的影响及对策摘要：经济全球化对我国的经济、文化和政治等方面都带来了很大的影响。自改革开放以来，我国实行的“走出去”计划效果显著，直到现在，国际贸易欣欣向荣，国家之间也越发频繁地开展各种经济活动。电子商务是基于互联网技术的一种创新贸易方式，网络技术的发展使其成为了对外贸易的主要形式。我国如今进行国际贸易的中小企业也是数不胜数，电商也成为了他们获取竞争优势的主要方式。本文先是简单描述了电子商务的概念，紧接着分成全球范围和中国国内两个部分研究电子商务的发展概况，再分析我国中小外贸企业发展特点以及对电子商务的使用情况。然后基于以上的分析，利用 SWOT 态势分析法对电子商务对我国中小企业国际贸易的影响进行分析，最后总结出中小企业开展跨境电商的对策：强化品牌意识，提高核心竞争力；积极打造电子商务环境；重视人才培养；提高配套服务水平；加快建立完善的监管制度和信用体系；把握市场走向，制定长远发展计划。关键词：电子商务；中小企业；国际贸易；跨境电商The influence of e-commerce on the international trade of small and medium-sized enterprises in China and the CountermeasuresAbstract: Economic globalization has a great impact on China's economy, culture and politics. Since the reform and opening up, China's "going out" program has achieved remarkable results. Until now, international trade is booming, and various economic activities between countries are increasingly frequent. E-commerce is an innovative trade mode based on Internet technology. The development of network technology makes it the main form of foreign trade. Nowadays, there are too many small and medium-sized enterprises engaged in international trade in China, and e-commerce has become the main way for them to gain competitive advantage. This paper first briefly describes the concept of e-commerce, and then divides it into two parts: global scope and China's domestic research on the development of e-commerce, and then analyzes the development characteris...