对上海家化联合股份有限公司利润表分析摘 要 “爱美之心，人皆有之”，从古至今，人类就有着美化自身的追求，我国进入化妆品行业相对较早，本身应该占有先机的，但随着中国化妆品市场的日益国际化，越来越多的国际知名品牌踏入中国市场，这对国产化妆品来说是一个严峻的挑战，而国产化妆品企业该如何突破重围是如今最需解决的难题。本文以我国最具代表性的国产化妆品企业上海家化作为研究对象，对其近 3 年的利润表进行分析，企图找出发展中存在的优势以及劣势，然后提出能解决劣势问题的相关措施，助力该企业得到更好的发展，同时为民族化妆品行业的发展提供相应的借鉴。关键词：上海家化；民族化妆品行业；影响因素IAnalysis of Shanghai Jahwa's Income StatementAbstract"The heart of beauty, everyone has it", since ancient times, mankind has been pursuing its own beautification. China entered the cosmetics industry relatively early, and it should take the lead, but with the increasing internationalization of the Chinese cosmetic market, More and more internationally renowned brands are entering the Chinese market, which is a serious challenge for domestic cosmetics, and how to break through the encirclement of domestic cosmetics companies is the most difficult problem to be solved today. This article takes Shanghai Jahwa, China's most representative domestic cosmetics company as the research object, analyzes its profit statement for the past three years, attempts to find out the advantages and disadvantages in development, and then proposes relevant measures to solve the disadvantages. Help the company get better development, and provide corresponding reference for the development of the national cosmetics industry.Keywords: Shanghai Jahwa ; national cosmetics industry ; influencing factorsII目 录摘 要....................................................IAbstract.................................................II一、绪 论........................................
