格力电器资本结构分析摘 要世界正处于新一轮产业转型及技术变革的激烈竞争中，当代中国企业需要立足于国情、市场需求注重产品技术创新，把好质量关，推动中国品牌在市场占有率、忠诚度、美誉度。资金是企业运营的根本，稳健的资本结构能够让企业有更长远的发展。本文以 MM 理论、权衡理论、优序融资理论等为基础，选择珠海格力电器股份有限公司为研究对象。通过财务与统计的分析方法，对格力电器的资本结构现状进行分析，发现存在负债规模偏高、负债期限不合理、融资方式单一等问题，提出了调整负债规模、提高债务结构的稳定性、考虑多元化渠道融资等优化对策。关键词：资本结构；现状；问题；优化；格力电器Gree Electric Capital Structure AnalysisAbstractIThe world is in a fierce competition in a new round of industrial transformation and technological change. Contemporary Chinese companies need to focus on product technology innovation based on national conditions and market needs, and control quality, and promote Chinese brands in market share, loyalty, and reputation degree. Funding is the foundation of an enterprise's operation, and a stable capital structure can enable the enterprise to have a longer-term development. This article selects Zhuhai Gree Electric Co., Ltd. as the research object based on MM theory, trade-off theory, optimal order financing theory and so on. Through financial and statistical analysis methods, the current status of Gree Electric ’s capital structure was analyzed, and problems such as high debt scale, unreasonable debt maturity, and single financing method were found, and adjustment of debt scale, improvement of debt structure stability, and consideration were proposed Optimization strategies such as diversified channel financing.Keywords: Capital structure; current situation; problems; optimization; Gree Electric目 录摘 要...................................................................................................
