基于平衡计分卡企业绩效评价指标体系--以珠海格力电器股份有限公司例摘 要目前全球经济处于低迷状态，公司的生存与发展面临更严峻的挑战。从注重短期经济效益的经营理念转变到谋取公司长远发展的经营理念，绩效评价日益受到学术界和实物届的重视。传统平衡计分卡公司绩效评价指标体系比较注重财务方面的指标，不能适应经济快速发展对公司绩效评价体系的要求。因此，如何构建一个合理的、符合时代发展的绩效评价指标体系是现在急需解决的问题。本文在国内外相关学者研究的基础之上，以珠海格力电器股份有限公司为研究对象，深入剖析格力电器公司的现状和其中存在的不足并其成因进行分析，并根据格力电器的实际情况，结合企业战略目标，从财务、客户、内部流程和学习与成长这四个层面对格力电器的绩效进行全面、客观地评价，建立完善的珠海格力电器股份电器有限公司绩效评价体系。同时，对平衡计分卡在其他家电企业的实施具有一定的借鉴意义。关键词：绩效评价；平衡计分卡；企业绩效；指标体系IPerformance index evaluation system of enterprises based on Balanced ScorecardAbstractWith the deepening of economic globalization and the current global Economic downturn, Companies want to survive and develop will face More severe challenges. Now the company pays More and more attention To the company performance evaluation. From focusing on short-term Economic benefits to seeking long-term development. The traditional Balanced scorecard Company performance evaluation index system pays More attention to financial indicators, which Can not meet the Requirements of rapid economic development on the company Performance Evaluation system. Therefore, how to build an enterprise Performance evaluation index system is An urgent problem.This paper, on the basis of domestic and foreign scholars study, by Gree Electric Appliances, Inc. of Zhuhai ( referred to as Gree in the below) as the research object, will analyse the present Situation and the deficiencies of the Gree and the causes about it. Then it evaluates...
