阿里巴巴商业模式分析2024-6-250 讨论思路与讨论框架..................................................................................................................11 阿里巴巴的进展进程....................................................................................................................22 第一阶段 Meet at alibaba（2001-2024）..............................................................................32.1 行业环境..........................................................................................................................32.2 电子商务产业链..............................................................................................................42.3 阿里巴巴的两大核心业务：中国供应商与诚信通.......................................................42.4 赢利模式：会员费用及广告竞价为主...........................................................................52.5 竞争策略：通过经营采购商资源大力进展供应商会员规模.......................................62.6 进展的推动因素：投资拉动...........................................................................................62.7 新的进展方向：业务多元化...........................................................................................73 第二阶段 Work at alibaba（2024-2024）..............................................................................83.1 行业环境..........................................................................................................................83.2 电子商务产业链：电子商务平台商控制力开始对其它参加方渗透...........................93.3 核心业务由两项扩张到四类，收益来源从卖方扩展到买卖双方...............................93.4 赢利模式........................................................................................................................103.5 竞争策略：提供多项增值应用黏着新老客户.............................................................103.6 进展的推动因素：新的技术与业务..........................................
