咖啡厅项目策划书

Origin 咖啡厅策划书 路源团队2011 年 4 月 10 日目 录第一章：执行总结··················································2第二章：产品介绍··················································3第三章：项目管理··················································6第四章：市场分析··················································18第五章：营销战略··················································22第六章：竞争分析··················································28第七章：财务分析··················································32附件一：主要团队成员介绍与分工····································43附件二：公司章程··················································44附件三：服务人员工作手册··········································48附件四：产品详情··················································51第一章 执行总结Origin 是一家集文化沟通、休闲为一体的咖啡厅。项目以组织校园沟通为宗旨，培育创业优秀人才为核心，建立准化生产为基础，创立自主品牌为立足点，达到顾客满意为最终目标。努力成为集美大学创业项目中的典。本项目以集美大学学生调配咖啡与掌握相关生产工艺技术依托，秉持文化沟通和休闲的理念设计咖啡厅风格，力求经营效能最大化。在此基础上，团队也将秉持技术和产品品种创新点、加大咖啡厅无声文化氛围、不断进行技术更新，从而保持在行业的技术优势。 在具体运作中，公司采纳独特的星期轮班制与组织结构，通过小组竞争方式形成团队特有的良好经营氛围，通过队员的层层晋级，保证经营质量。在持续不断地人员更替中，通过队长认购的方式，保证咖啡厅的永续经营。同时创立人才培训基金，为集大...