目录一、产品介绍..........................................................................................................................21.1、关于立肯诺珍珠纤维..............................................................................................21.2、关于珍珠纤维面膜..................................................................................................3二、市场分析..........................................................................................................................42.1、市场前景分析..........................................................................................................42.2、环境分析——PESTEL 分析法...............................................................................62.3、环境分析——安迪·格鲁夫六力分析法.................................................................82.4、战略分析——Power SWOT 分析法.....................................................................10三、 目标市场定位——STP 分析.......................................................................................133.1、S——Segmentation（市场细分）........................................................................133.2、T—— Targeting（目标市场选择）.....................................................................153.3、P—— Positioning（市场定位）..........................................................................15四、4P 营销组合...................................................................................................................164.1、产品（Product）...................................................................................................164.2、价格（Price）.......................................................................................................174.3、渠道（Place）.......................................................................................................174.4、促销（Promotion）........................................................................
