在中国，快速消费品市场存在着巨开发潜力.此类产品行业进入门槛低、成本费用低，而资金回收较快，因此市场上产品如过江之鲫，且分别占领一定得市场份额.在产品、促销、广告都趋于同质化地今日，渠道战略讨论与规划已成为快速消费品企业生存与进展地重中之重，终端比拼地烽火在渠道竞争地前沿也呈愈演愈烈之势.创新有用地分销渠道、灵活优化地市场终端、创建极具消费者忠诚度地渠道品牌等，是控制市场取向和企业生命线地重要资本.本文就快速消费品地营销渠道方向进行分析，比较营销界对中国快速消费品渠道建设基本观点地基础上，对快速消费品地现状、可能出现地问题与相关问题地解决方案建议进行了探讨.关键词 快速消费品;渠道;渠道建设 Abstract In China, fast moving consumer goods market there are tremendous development potential. Such products industry into the threshold low cost, low and capital market, so rapid recovery, and products such as this occupation must market share.In the times of the product, the promotion, the advertisement all tend to be Homogeneity,the research and plan on channels strategy has become the most important fators of Chinese fast consumable enterprise’s survival and development. but the terminal compared to the beacon-fire which spells then in the front channels competition has assumed the increasingly fierce potential. Innovates practical retails of the channels, the nimble optimized market terminal, constructing the channels brand with extremely consumer loyalty and so on, become to be an important capital to control market orientation and the enterprise lifeline. This FMCG marketing analysis, comparative marketing direction of China's fast moving consumer goods channel construction, on the basis of the basic idea of FMCG status, problems and possible solutions to the problems related to the Suggestions are discussed. Key words Fast Consumable;Channels;Channels construction 浅谈快速消费品营销渠道建设一、绪论（一...
