毕业论文之浅论公共图书馆品牌建设

浅论公共图书馆品牌建设公共事业管理专业学生 常会指导老师 卢夏摘要：本文简要阐述了公共图书馆品牌的内涵、意义,讨论分析了了目前我国公共图书馆在品牌建设中存在的三个较为突出的问题：品牌意识淡薄、缺少品位和形象意识、缺少品牌合作意识 ,进而提出，在借鉴国外公共图书馆品牌建设优势的基础上，结合我国国情，制定出符合我国公共图书馆品牌建设的策略。笔者认为这种策略可从这三个方面入手：品牌馆员、品牌服务、品牌环境，这三个方面涵盖了公共图书馆的各个方面，无论是硬件还是软件设施，无论是人的还是物的因素，这三个方面运用好了才可全面地提升我国公共图书馆形象。关键词：品牌；公共图书馆；策略About Brand-building Public LibraryStudent Majoring in Public Administration CHANG Hui Tutor LU Xia Abstract：This paper briefly describes the public library content of the brand, meaning, Analysis of the present Public Library in brand building in three of the more prominent issues : weak brand awareness, lack of awareness and image quality, lack of awareness of Cooperation, in turn, In reference to foreign public libraries advantage of the brand-building, based on China's national conditions, develop our public libraries with brand-building strategy. In my view, such a strategy would come from three areas : Librarians brand, brand service, brand environment, This covers three aspects of the public library in all its aspects, both hardware and software facilities whether the person or material factor, and the three aspects of the application can only be good to improve our public image library. Key words: Brand ; Public library; Tactics图书馆的存在，是为了满足人——读者对知识、信息的客观需求，这是图书馆存在和进展的根本原因。随着现代化信息技术及网络通讯技术的迅速进展，信息的生产、存贮、传递、猎取的形式发生了深刻的变革，传统公共图书馆的服务职能和服务主体随之将发生改变，其工作内容和工作方式面临着严峻的挑战。为适应此种变化，当今世界各著名的公共图书馆把品牌战略的理念...