浅谈中外运船舶代理企业的市场竞争策略[摘要] 中外运船舶代理企业地处港，是东南沿海最大的国际船舶代理企业之一
随着中国经济的飞速进展，船舶代理企业进展的外部环境也发生着深刻的变化，这些变化都使国各国际船舶代理企业面临着新的进展的机遇与巨大的挑战，企业如何抓住机遇，快速进展，规避风险，已经成为一个共同的难题
要应对这些难题，实现企业的长久进展，制定企业的进展战略十分重要
本文回顾了我国国际船舶代理行业的进展历程与现状，对船代的行业环境包括外部机会和威胁，部优势和劣势等进行层层剖析，对船代的进展策略进行深化讨论并提出了策略实施的具体方法
[关键词]船舶代理 船代 进展策略Discussion about the development strategy of Sinoagent Xiamen Abstract: Sinoagent Xiamen locating in Xiamen port, is one of the earliest and largest foreign shipping agency in the southeast coastal of China
Along with the development of economy, the external environment of Chinese foreign shipping agency company is changing profoundly
Foreign shipping agency enterprises are encountered with new development opportunities and enormous challenges
In order to deal with this problem and realize enterprise’s l
