摘 要伴随着世界经济发展协同一体化进展的不断深入，中国企业面对的市场竞争压力逐渐增大，怎么样去将市场竞争压力转化为企业发展动力，并且企业能在市场竞争过程之中扩大发展企业规模和市场份额，是中国每一个企业经营者不得不要去重视思考的难题。对于中国企业的经营者来说，怎样准确，全面的掌握企业盈利能力的具体情况是一件十分重要的事情。因为能否掌握企业的盈利能力现状，对企业的管理战略与生存发展有着深刻的影响。企业如果掌握企业本身的盈利能力，将有益于企业的发展。本文先对盈利能力的含义概念进行论述，对佛山照明这一企业经营发展概况有一定的了解，再对佛山照明盈利能力的现状进行阐述，根据佛山照明这一企业的具体现状提出盈利能力相关所存在的问题，主要有：资本结构恶化，企业成本费用支出增长过快，企业运营水平有待提高等问题；主要提出的对应措施有加强企业成本管理，降低成本费用，优化企业资本结构，提高资产运营水平，增强企业销售获利能力，产品创新等关键词：盈利能力 运营水平 资本结构AbstractWith the continuous deepening of the progress of coordinated integration of world economic development, the pressure of market competition faced by Chinese enterprises is gradually increasing. Scale and market share are problems that every Chinese business operator has to pay attention to. For the managers of Chinese enterprises, how to accurately and comprehensively grasp the specific situation of corporate profitability is a very important thing. Because the ability to grasp the current status of the company's profitability has a profound impact on the company's management strategy and survival and development. If the enterprise masters the profitability of the enterprise itself, it will benefit the development of the enterprise. This article first discusses the concept of profitability, has a certain understanding of the business development profile of Foshan Lighting, and then explains the current status of Foshan Lighting's profitability. Based on the specific status of...
